Social media manager CV example [Stand out + get hired] (2023)

If you’re hoping to secure a role in the creative and fast-paced world of social media, you’ll need a strong CV.

Competition for social media manager roles can be fierce, so your CV needs to showcase your most in-demand skills and highlight your achievements.

I’ve created this step-by-step guide, complete with an example social media CV, to show you how to grab the attention of recruiters.

Here’s what I’ll cover:

Guide contents

  • Social mediaCV example
  • Structuring and formatting your CV
  • Writing your CV profile
  • Detailing work experience
  • Your education
  • Skills required for your social media CV

Social media manager CV example

Unsure of what your CV should look like? Have a good look at the tried-and-tested CV example above to get familiar with the structure, layout and format of an effectiveCV.

Itprovides plenty of relevant information about the applicant but is still very easy to navigate, which will pleasetime-strapped hiring managers and recruiters.

Social media manager CV structure & format

If you focus on the written content of your CV but ignore how it actually looks, your efforts could end up wasted.

No matter how suitable you are for the role, no recruiter wants to waste time squinting and trying to navigate a badly designed or disorganised CV.

Instead, make sure to organise your content into a simple structure and spend some time formatting it for ease of reading.

This is sure to get you in recruiter’s good books from the get-go!

(Video) Write an Incredible Resume: 5 Golden Rules!

Social media manager CV example [Stand out + get hired] (3)

Formatting Tips

  • Length:While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
  • Readability:To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
  • Design:The saying ‘less is more’ couldn’t be more applicable to CVs. As you’re applying for a creative role, feel free to add your own subtle spin to your CV – but always remember that readability is key.
  • Avoid:Ditch logos, images or profile photos. Not only do they take up valuable space, but they may even distract recruiters from your important written content.

Structuring your CV

Divide and sub-head your CV into the following sections:

  • Name and contact details – Always start with these, so employers know exactly how to get in touch with you.
  • CV profile – Add a short summary of your relevant experience, skills and achievements, which highlights your suitability.
  • Core skills section – A 2-3 columned list of your key skills.
  • Work experience – A detailed list of any relevant work experience, whether paid or voluntary.
  • Education – An overview of your academic background and any training you may have completed.
  • Hobbies and interests – A brief overview of your hobbies and interests, if they’re relevant (optional).

Moving through CV writingguide, I’ll teach you exactly what type of content you should include in each CV section.

CV Contact Details

Social media manager CV example [Stand out + get hired] (5)

Start off your CV with a basic list of your contact details.

Here’s what you should include:

  • Mobile number
  • Email address – It’s often helpful to make a new email address, specifically for your job applications.
  • Location – Share your town or city; there’s no need for a full address.
  • LinkedIn profile or portfolio URL (if you have them) – Make sure the information on them is professional and coherent with your CV, and that they’re up-to-date.

Quick tip: Delete excessive details, such as your date of birth or marital status. Recruiters don’t need to know this much about you, so it’s best to save the space for your other CV sections.

Social media CV Profile

Your CV profile (or personal statement, if you’re agraduate or junior applicant) provides a brief overview of your skills, abilities and suitability for a position.

It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.

Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job, so make it count!

Social media manager CV example [Stand out + get hired] (6)

Tips to consider when creating your profile:

  • Ditch clichés:“Determinedthought leader who always gives 110%” might seem like a good way to fill up your CV profile, but generic, cheesy phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Pack your profile with your hard skills and tangible achievements instead.
  • Short and snappy:Recruiters are busy, so to ensure your entire profile actually gets read, it’s best to keep it short and snappy. 3-5 punchy lines makes for the perfect profile.
  • Keep it tailored:The biggest CV mistake? A generic, mass-produced document which is sent out to tens of employers. If you want to land an interview, you need to tailor your CV profile (and your application as a whole) to the specific role you’re applying for. So, before you start writing, remember to read over the job description and make a list of the skills, knowledge and experience the employer is looking for.

  • Avoid objectives:Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.

What to include in yoursocial media CV profile?

  • Type of companies/clients you have worked for – Summarise your experience; for example, it could be freelance clients in the luxury travel sector, large corporate financial organisations, startup cosmetics brands or volunteerexperience in the NGO sector.

  • Level of experience – Whether you’re a recent marketing graduate or an experienced social media manager with 10+ years experience, make it clear.
  • Skills, tools and technologies –These should be matched to the skills and tools listed in the job description – for example, Hootsuite, content creation, copywriting, Photoshop, Sprout Social, Google Analytics, etc…
  • Relevant qualifications– Mention your highest and most relevant qualifications, such as a marketing degree or the HubSpot Social Media Certification.
  • Achievements & results –Have you increased engagement, boosted sales, created a revenue-boosting campaign or increased conversion rates for a client or employer? Pick out a couple of your stand out achievements and incorporate them into your profile.

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills.

Associal media manager jobs often receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.


It should be made up of 2-3 columns of bullet points and be made up of hard sector skills that are highly relevant to the job of a social media marketer.

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Work experience/Career history

Now that recruiters have a good overview of your skills and abilities, you need to jump into the detail of your career history.

Give them a more thorough insight into what you can do by creating a detailed list of your relevant experience.

Start with your current role, and work backwards through all the relevant positions you’ve held.

This could be freelance, contract or voluntary work too; as long as it’s related to the role you’re applying for.

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Structuring your roles

Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skillset in the workplace.

However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.

To avoid this, use the simple 3-step role structure, as shown below:

Social media manager CV example [Stand out + get hired] (10)


Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed and the type of organisation/client you worked for.



“Reporting to the Head of Digital, I oversaw the social media management of a large e-commerce cosmetics store and co-ordinated the work of three social media assistants, graphic design and copywriter.”

Key responsibilities

Use short, punchy bullet points to showcase your duties and responsibilities in the position.

Employers are most interested in your hard skills, software and sector knowledge, so point these out wherever you can.


  • Liaised with graphic design agent for additional campaign resources.
  • Managed fully integrated social media marketing campaigns on Facebook, Pinterest, Instagram and Twitter.
  • Created a new user-generated content campaign and associated hashtag, which garnered 20,000 posts across networks.

Key achievements

To finish off each role with extra impact, list 1-3 stand out achievements, results or accomplishments.

This could be anything which had a positive outcome for the company or client you worked for.

As digital marketing and social media are all about results, this is particularly important.

Where applicable, quantify your examples with facts and figures.


  • Generated a 20% increase in conversion rates from Instagram in 6 months.
  • Built a 30k Instagram following and 20k Twitter following from scratch.
  • Generated an 80% uplift in organic traffic to the website in 6 months.


Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.

If you’re an experienced candidate, simply include the qualifications that are within the digital marketing space, such as a digital marketing degree, IDM or DMI certificates, or any other professional training. Additionally,if you’ve gained chartered marketer status, this should be clear in your education section and profile.

However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs. #

You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail.

(Video) THE Resume That Will Get You HIRED for Social Media Jobs 2022

Quick tip:If you’re a school leaver or recent graduate with limited experience, work your way through the Google Digital Garage and HubSpot online courses. They’re great additions to your CV and will increase your chances of landing a role.

Interests and hobbies

This section is entirely optional, so you’ll have to use your own research and judgement to figure out what is worth including.

Interests whichhave helped you to grow relevant skills, such as writing your own blog, designing graphics, writing or filming and editing videos, are well worth listing.

However, generic hobbies like “listening to music” are unlikely to impress recruiters, so are best left off your CV.

Essential skills for yoursocial media CV

While each client and organisation will require a slightly different skill set, there are several core skills that will be requiredin most social media roles:

Writing– You’ll need to embodythe brand’s voice on social, whether that’s writing impactful ad copy, creating witty captions or replying to questions and messages from customers.

Graphic design & image editing – While larger brands may have a graphic designer to assist you with these tasks, having your own skills in this area will be a major plus point for employers.

Customer service – Social media managers are often tasked with responding to customer queries, complaints and questions that come in via social media, so any customer service experiencewill be useful.

Data analysis – You’ll need to interpret a range of data to understand and report back to clients/stakeholders on the impact your social media efforts are actually having.

Scheduling – Oversee the editing, approval, and scheduling of social posts for a variety of networks.

Tools & software –From Hootsuite to Sprout Social to Facebook Insights and Adobe Suite, make sure to pack your CV with any relevant tools and software you’re familiar with.

Writing yoursocial media CV

When putting together your social media CV, there are a few key points to remember.

Always tailor your CV to the target role, even if it means creating several versions for different roles.

Additionally, remember that the structure and format of your CV need just as much attention as the content.

(Video) Project manager CV writing guide + example CV [Get hired quickly]

Remember to triple-check for spelling and grammar errors before hitting send.

Good luck with your job search!


What should I put on my resume for Social Media Manager? ›

Add relevant work experience with key responsibilities and achievements. Write an education section which showcases related coursework. List any social media and marketing resume skills with keywords. Add relevant extra sections, such as volunteer work, languages, and certifications.

How do you describe social media skills on a CV? ›

An easy way to state this on your resume? Place something similar to the below in your social media skills list: Proficient in Social Media Targeting and Communication. Engage customers and target prospects on social platforms while leveraging influencers.

How do you introduce yourself as a social media manager? ›

Introduce Yourself.

When answering this question, begin by stating your name. Mention your experience with social media, highlight your achievements and make a brief comment about why you believe you're the best person for the job. Keep your introduction as relevant to the role as possible.

How do you show social media growth on resume? ›

Template 1 of 5: Social Media Manager Resume Example

In your work experience section, make sure to quantify your impact with numbers and timelines. Phrases such as “Increased digital reach from 75,000 to 350,000 in one calendar year” are more powerful than “Worked on increasing digital reach”.

What skills do you need to be a social media manager? ›

9 skills every social media manager must have
  • Communication. ...
  • Writing. ...
  • Creativity. ...
  • Efficiency & top-notch organization. ...
  • Traditional & digital marketing. ...
  • Customer care. ...
  • Making connections. ...
  • Agility.

How do I get a social media marketing job with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
May 19, 2022

What traits skills do you look for when hiring third party help for social media? ›

Qualifications for a Social Media Manager
  • Advanced social strategy abilities. ...
  • Knowledge of social media management tools. ...
  • Strong and consistent communication skills. ...
  • Creativity to think outside the box. ...
  • Ability to write in a company's brand voice. ...
  • Research skills to fact-check and stay up to date on social best practices.
May 7, 2021

Why should we hire you as social media manager? ›

I am highly organized, I am consistently effective in my work, and if you hire me as your Social Media Manager, I feel confident you will see a positive, immediate return on your investment in terms of social engagement, brand reputation, and more importantly, conversions.”

How do you introduce yourself professionally? ›

Personal commercial template
  1. Greeting: Hello, my name is (name). ...
  2. Goal: I am looking for (internship/full-time position) at (employer name).
  3. Interest/passion: I am interested in (interests related to the company/industry).
  4. Strengths: I have many skills to contribute including (strengths) and (skills).

How do you introduce yourself in a creative interview? ›

Here are some additional creative and memorable ways to tell your interviewer about yourself.
  1. Practiced pitch: Sell yourself to the interviewer. ...
  2. Show them: “Can I show you instead of tell you?” Pull something from your pocket that represents who you are and why you are a great fit for the job.

What is a social media manager responsibilities? ›

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

How many skills should you put on a resume? ›

You should list 4 to 10 skills on a resume. The number of hard and soft skills you include on your resume depends on the job you want, but 4 to 10 is enough for most candidates.

What is a social media specialist job description? ›

Social Media Specialists are responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

What are the top 3 tasks an effective social media manager should be doing? ›

7 skills top social media managers share
  • Copywriting. Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing). ...
  • Design (Graphics and Videos) ...
  • Public Speaking (confidence in front of an audience) ...
  • Customer Service / Community Engagement. ...
  • Behavioral Psychology. ...
  • Analytics. ...
  • Budgeting.
May 20, 2019

How much should I pay a social media manager? ›

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

What is portfolio for social media manager? ›

Social Media Manager Portfolio is a form of documentation and work samples that showcase your expertise and past client work. Some may explain that it is an informal resume or CV. This profile of yours is a proof or evidence to your potential client that you have the skills and abilities to deliver the results.

Can I be a social media manager with no experience? ›

There is no one particular degree needed to be in social media management, and there is no set amount of experience required. However, you must have specific skills to achieve success in social media management.

Can I become a social media manager without experience? ›

In general, the answer is no — you are unlikely to get a management position if you don't have any kind of social media or management experience. However, you can still get a job in social media without experience, and from there, you can work your way up.

What skills does a content manager need? ›

Content Manager skills and qualifications
  • Advanced writing and editing skills.
  • Excellent written and verbal communication skills.
  • Ability to come up with creative ideas.
  • Strong leadership and management skills.
  • Detailed knowledge of current online tools and marketing trends, including SEO.
  • Ability to solve problems swiftly.
Jun 22, 2022

What are the duties of a social media manager? ›

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

How do I put my Instagram handle on my resume? ›

You can name it “Social Media” or try something more catchy, such as “Let's get social” (sic), “My online presence” or “Find me online”. Make sure that each link can be easily understood by humans. Name each profile in a way that helps potential employers tell which social media platform it is.

What is the job description for social media marketing? ›

Promoting products, services and content over social media, in a way that is consistent with an organisation's brand and social media strategy. Scheduling social media posts using applications such as Hootsuite and TweetDeck. Interacting with customers and dealing with customers' enquiries.

What is a social media specialist job description? ›

Social Media Specialists are responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

How much should I pay a social media manager? ›

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

How much is a social media manager paid? ›

The average salary for a Social Media Manager with 7+ years of experience is $79,243. The average salary for <1 year of experience is $50,444.

What do social media managers do on a daily basis? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

What should not be included on your resume? ›

11 things not to put on your resume
  • Too much information. ...
  • A solid wall of text. ...
  • Spelling mistakes and grammatical errors. ...
  • Inaccuracies about your qualifications or experience. ...
  • Unnecessary personal information. ...
  • Your age. ...
  • Negative comments about a former employer. ...
  • Too many details about your hobbies and interests.

Who Cannot be used as reference in resume? ›

Don't use a reference whom you have not prepared to receive a call from a prospective employer. Your professional reference is likely more than willing to help you, but they may inadvertently hurt your chances if you didn't give them a heads up that they will get from potential employers.

What qualifications are needed for social media marketing? ›

You'll need:
  • knowledge of media production and communication.
  • to be thorough and pay attention to detail.
  • the ability to sell products and services.
  • the ability to work well with others.
  • the ability to use your initiative.
  • thinking and reasoning skills.
  • business management skills.
  • excellent verbal communication skills.

How many years experience for social media manager? ›

Professional experience and skills

Most employers expect a minimum of three years of demonstrable experience in social media management and tracking. They often give extra attention to candidates with a four-year degree in marketing, communications, business or a related academic area.

Is Social Media Marketing a skill? ›

Although you're using social media as the tool, you're still marketing, which means a must have social media skill is marketing and you need a solid understanding of basic marketing principles. You don't need a marketing degree, but you do need good foundational knowledge about how marketing works.

What is the difference between social media specialist and social media manager? ›

The difference between Social Media Specialists and Social Media Managers is that in larger companies with more developed social media teams, Social Media Specialists have more of a focus on day-to-day operations than Social Media Managers, although they may assist with social audits and strategy as well.

What is social media skills? ›

Social media skills are those that help professionals devise and implement ideas for marketing campaigns to drive business. To succeed, you must have a creative flair and an understanding of what makes content sharable, and you should be demonstrating these qualities with your social media skills list.

What is a social media strategist? ›

Social media strategists develop manage and track Internet content on their employer's social media pages. They manage a day-to-day social editorial calendar for social media channels and drive engagement.


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